The Research on the Multimodal Overseas Communication of Xingxiang Culture in the Context of the Digital Economy
In the context of the digital economy,the methods and channels of cultural communication have undergone profound changes,especially the overseas dissemination of local culture,which increasingly relies on multimodal digital media technologies.As a regional cultural heritage,Xingxiang culture faces both opportunities and challenges in its overseas communication.This paper examines the current situation,issues,and pathways of multimodal overseas communication of Xingxiang culture in the digital economy,exploring how to enhance cultural communication effectiveness through digital media technologies.By analyzing current digital communication channels and considering the uniqueness of Xingxiang culture,the paper proposes a communication model by using new media forms such as videos,short texts,and specialized websites.Finally,the paper summarizes the practical significance of multimodal overseas communication in the context of the digital economy and offers suggestions for future cultural communication strategies.
digital economyXingxiang Culturemultimodal communicationoverseas cultural communication
万方数据
维普
