社交媒体使用对公众疫苗接种行为的影响:社会规范的中介效应研究
The Influence of Social Media Use on COVID-19 Vaccination:A Study of the Mediating Effect of Social Norms
张明新 1袁向玲 1杨天姿2
作者信息
- 1. 华中科技大学新闻与信息传播学院,湖北武汉 430074
- 2. 中国审计报社,北京 100020
- 折叠
摘要
接种疫苗是抵御新冠病毒感染,构筑免疫屏障的重要手段之一.本研究基于对接种过新冠疫苗的公众的问卷调查,分析社交媒体使用对新冠疫苗接种行为的影响,重点考察"我群"和"他群"层面社会规范的中介效应.研究发现,社交媒体使用越多的公众,越可能积极接种新冠疫苗,并通过"我群"层面的指令性规范、"他群"层面的描述性规范与指令性规范产生间接影响.通过深入探究社交媒体使用对新冠疫苗接种行为的影响机制,本研究丰富了学界对流行病预防行为的规律性认识.研究还基于中国社会交往的现实结构,通过引入"我群"和"他群"的概念,拓展了对社会规范与公众健康防护行为关系的理解.
Abstract
With the COVID-19 pandemic appearing repetitively,vaccination has become an important means of building immunity.Based on a survey of 586 individuals who have received the COVID-19 vaccine,this study analyzes the influence of social media use on COVID-19 vaccination behavior,focusing on the mediating effect of social norms at both the ingroup and outgroup levels.The study found that the more individuals use social media,the more likely they are to actively receive the COVID-19 vaccine,and this effect is mediated by injunctive norms at the ingroup level,descriptive and injunctive norms at the outgroup level.By researching the mechanisms underlying the influence of social media use on COVID-19 vaccination behavior,this study enriches our understanding of the regularities of epidemic prevention behavior in academia.By introducing the concepts of ingroup and outgroup based on the realistic structure of Chinese social communication,this study expands our understanding of the relationship between social norms and public health protection behavior.
关键词
新冠疫苗接种/社交媒体使用/社会规范/"我群"/"他群"Key words
COVID-19 vaccination/social media use/social norms/ingroup/outgroup引用本文复制引用
基金项目
湖北省省委宣传部华中科技大学部校共建新闻学院项目(2021)(2021E05)
教育部人文社会科学研究青年基金(2021)(21YJC860012)
出版年
2024
NETL
NSTL
万方数据