The imagination of positive public relations is not only a theoretical exploration of the new trend of public relations research,but also a Chinese design of the localization of public relations research.As a new localized academic topic,positive public relations is different from previous studies in three aspects:academic vision,theoretical purport and practical direction:From the academic perspective,it tries to break through the"pathological"research habit centered on"problem correction"and focus on the positive force and contribution of public relations itself;In terms of theoretical purport,it emphasizes the integration of theory and practice,and sets itself as a practical discourse with both experience and standardization.What it wants to explore and develop is the theoretical study of public relations as social practice;In terms of practice,it advocates to creatively construct a Chinese style theory of public relations based on western classical public relations theories and traditional Chinese ideological resources,in order to realize the academic ambition of Chinese theory to explain Chinese practice.
positive public relationsacademic visiontheoretical purportpractice orientation
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