The media revolution and the transformation of the overall civilization form have paved the way for the current practice of media convergence.The digital media that sinks into social infrastructure and is embedded in the material foundation of society has brought about deep mediatization,deepening the role of media industry as the organizer of social life,and elevating the dimension of media convergence into the broad social field.As the task of social connectivity progresses from disorganization to reorganization,the development logic and value model of media convergence with demand convergence as the core driving force has shifted from fission to fusion.The new communication ecology requires media convergence to be open and collaborative,and to carry out aggregation ecological construction on the basis of relationship connection,so as to create an ecosystem of sustainable value creation.
media revolutionmedia convergencereorganizationopen collaboration
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