The construction of new mainstream media is in line with the national media integration development strategy,and has experienced three stages of"superposition-integration-deep integration"in the past ten years,reflecting the process of policy-driven,pilot reform,and all-round promotion.Under the interactive influence of political logic,economic logic and technical logic,the new mainstream media in the future presents three practical approaches:mainstreaming,platformization and intelligentization.Mainstreaming calls for the subjective role of the media.Based on content and"news+",new mainstream media shall achieve multi-level and multi-field value leadership and social governance.Platformization pursues a new type of media.New mainstream media shall build an independent and controllable Internet media platform,as well as build"platform of platforms".Intelligentization realizes the multi-dimensional rebuilding of making news,promotes the virtualization of organizational structure,the automation of production process and the diversification of practitioners'skills.The evolution of media is endless.In the future,new mainstream media should adhere to political logic,grasp economic logic,keep up with technical logic,and build new mainstream media with Chinese characteristics on the basis of integrity and innovation.
new mainstream mediasocial governancemedia patternintelligent technology
NETL
NSTL
万方数据
