On the occasion of Shang and Zhou dynasty,the will of heaven turned.Phoenix myth,as a symbol of Shang dynasty's thearchy,was placed in the rebuilding the will of heaven.Zhou Feng gradually replaced Shang Feng in the old and new conflicts,from the"sacrificial thing"that enhanced the divine power in the sacrifice to the Zhou royal family to"respect heaven and protect the people".Compared with the Shang Feng myth,which is only used as a transcendent talisman of the clan totem,the Zhou Feng myth only formed the corresponding ritual rules between the monarch and the princes and officials,which penetrated into all aspects of political and cultural life,outlines the ideal political model of political harmony,and establishes the spiritual belief of the Western Zhou.In organization,enlightenment,nobles and Yin Shang legacy to accept the process of destiny,phoenix myth played an important intermediary adjust the media role,connecting the people's political and cultural life of many scenes,set up cross-media ideographic symbols"mediaspheres",affect the generation of Chinese spirit and ideas.
Phoenix mythdestiny thoughtmediologyarcheological of communication