With the deepening of comprehensive rural revitalization,the popularity of social media in ru-ral China has not only significantly narrowed the digital divide between urban and rural areas,but also stimu-lated new quality productivity in urban-rural digital communication,shaping new production relations and lif-estyles.Based on the social platform of Douyin,this paper deeply examines how Douyin reconstructs the over-all status quo of urban and rural communication and its shaping process by analyzing the content of the repro-duction data of the image of new farmers in short videos.The study found that new media such as Douyin can encourage young people to give back to the middle-aged and old people to establish a two-way communication field between urban and rural areas.Especially a group of young and new generation migrant workers have begun to return from cities and actively participate in digital rural construction,reshaping the image of new farmers by creative performances.This behavior affirms the return to hometown life and redefines rural identi-ty,occupying a core position in the practice of communication in China.In this process,Douyin,as the inter-mediary of technology and social interaction,has a diachronic dimension and inclusive characteristics in video content performance,and has become an important communication path to bridge the gap between urban and rural areas and promote urban and rural interaction.In addition,social media users such as Douyin,by playing intermediary roles in videos,regenerate China's urban and rural social network communication media in the digital era,and provide practical methods and theoretical guidance in breaking through difficulties,build a pos-itive image of urban and rural communication,and a new communication system.
new quality productive forcesthe urban-rural dividenew farmersDouyin social platformsocial field
NETL
NSTL
万方数据
