Calibration of Public Communication"Channels":The Deviation and Correction of Chinese Public Political Communication Discourse Style in the Mediatization Age
In today's mediatization era,with the continuous empowerment of the country and society by new media technologies such as the Internet and the rise of public politics,public communication is becoming more and more convenient,universal,normalized,and diverse,but at the same time,certain problems have al-so arisen.Among them,the most prominent issue is the bias between organizational structures and civic dis-course styles in public communication.In view of this,this article will be based on the era background of po-litical media,and explore the methods and approaches to correct the style bias of public political communica-tion discourse in the context of public politics,using discourse theory,taking the experience and lessons of China's public political communication discourse practice as an analysis sample,and focusing on the irre-sponsible gossip and discourse monologue.Research suggests that organizations and citizens should actively engage in discourse conversion,move closer to each other,reduce discourse monologues in organizational dis-course and irresponsible gossip in civic discourse,and accelerate the discourse cycle and circulation between the two.Specific measures include imagination and prediction of discourse practice effects,technical treat-ment of discourse,mediation of"intermediary"discourse,field transformation of discourse,circulation and circulation of discourse,breaking communication of discourse,rational regulation of discourse,refining of so-cial opinions in discourse,refining of discourse practice wisdom,etc..
public communicationthe helplessness of communicationdiscourse style biasirresponsi-ble ramblingdiscourse monologuediscourse theory
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