The continuous emergence of digital cultural relic and museum products is attracting the younger generation to enter"cloud based"digital museums and approach excellent traditional Chinese cul-ture.To explore the generation of traditional culturalidentity among young people through their exposure to digital museums and depict their representation,influencing factors and processes,this article takes 17 repre-sentative digital museums such as"e-Dunhuang"and"Digital Palace Museum"as samples,and uses large-scale comment data in QQ Zone as benchmark materials.A mixed research design is adopted.In the first stage,the grounded theory is used to qualitatively study the relevant comment content.In the second stage,4365 young people from across the country were randomly recruited to participate in an online questionnaire survey.The research results show that digital museum exposure is a powerful way to promote traditional cul-tural identity among young people.Among them,the coupling of cultural exhibits and cultural representations in the cultural context of digital museums constitute the basic condition to attract young people.The initiative stage is to awaken the embodied sense of the youth subject,and the processing stage is to activate the individual's implicit cultural psychological process to form a deeper cultural perception.Ultimately,the gener-ation or strengthening of traditional cultural identity among young people is mainly manifested in three as-pects:cognitive identity,emotional emergence,and behavioral practice.In addition,the comparison with the original cultural impression and the connection with collective cultural memory,as regulatory factors,jointly affect the results of youth traditional cultural identity.
youthdigital museumtraditional cultural identitygrounded theory
NETL
NSTL
万方数据
