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情境性算法感知对反馈行为的影响研究

Research on the Influence of Situational Algorithmic Perception on Feedback Behavior

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算法感知是对批判性算法控制研究范式的重要突破,其强调普通用户在算法情境下通过非专业知识来感知算法、理解算法、认识算法,这种基于算法情境的主观感知具有引导和影响后续反馈的潜能.但目前对算法感知及反馈行为关系的研究以"工具性算法"为理念展开,并未从"情境性算法"的分析逻辑对其深层机制进行深度挖掘,研究尝试对此给予补充.以 2021 年出台的"双减"政策等内容为例,以情境性算法为分析框架,以情景式APP 原型为展示场景,探讨用户浏览APP 时产生的算法感知及其对反馈行为的影响机制.通过实证分析,提出算法感知影响反馈的三条路径:页面布局影响反馈,既定算法认知影响反馈,算法存在感知影响反馈.在特定情境下,页面布局的影响是基础性的;既定算法认知中的算法运用程度、算法APP 的信任、算法喜爱、算法推荐信息容忍度、算法能力等不同程度地影响反馈;算法存在感知在特定情境下正向影响反馈,甚至其还会消解页面布局、既定算法认知对反馈的影响.
Algorithmic perception is an important breakthrough when comparing with critical algorithmic control research paradigm.It emphasizes that ordinary users perceive,understand,and recognize algorithms through non-professional knowledge in algorithmic context.This subjective perception based on algorithmic context has the potential to guide and influence subsequent feedback of individuals.However,the current re-search on the relationship between algorithm perception and feedback behavior is based on the concept of"instrumental algorithm",which does not dig the deep mechanism of algorithm perception influencing feed-back behavior from the perspective of"situational algorithm".This study attempts to supplement this.Taking the Double Reduction Policy and other contents introduced in 2021 as an example,this study takes the situa-tional algorithm as the analysis framework,the episodic APP prototype as the demonstration scenario to ex-plore the influential mechanism of the algorithm perception on the feedback behavior of users in the episodic APP browsing.Based on empirical analysis,this study puts forward three influential paths,namely,interface layout impact feedback,and the existing cognition of algorithm impact feedback,and the perception of the al-gorithm recommendation impact feedback.In a particular context,the influence of the interface layout is fun-damental.The existing algorithm cognition affect the feedback in different degrees,such as algorithm applica-tion perception,algorithmic APP trust,algorithm interest,the information tolerance of algorithm recommenda-tion,and algorithm ability perception.Individual algorithm perception has a positive impact on feedback in a specific context,and it can even eliminate the influence of interface layout and existing algorithm cognition on feedback.

algorithmic perceptionfeedback behaviorsituational algorithmsituational layoutexisting algorithm cognition

晏齐宏

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北京交通大学语言与传播学院

算法感知 反馈行为 情境性算法 页面布局 既定算法认知

2025

新闻与传播评论

新闻与传播评论

北大核心
ISSN:
年,卷(期):2025.78(1)