Analysis of the Function and Strategy of Internal Communication in Urban Culture
The internal communication of urban culture lays the foundation for its external communication.The urban cultural communication activities for the internal audience of the city can promote the communication and integration of sub-cultures in the city,and with social functions such as harmony,assimilation,inheritance and evolution,etc.The research finds that the internal communication of urban culture usually adopts the strategies of concept refinement,typical driving,media mobilization and community communication,etc.
urban cultureinternal communicationmedia mobilizationcommunity communication
万方数据
维普
