Empathy and Carnival:A Study on the Image Communication Strategy of"The Little Prince of Qatar"
The FIFA World Cup Qatar 2022 has demonstrated Arab culture to the world and shaped a new image of Qatar.Among them,the image of"The'Little Prince of Qatar"has triggered emotional resonance and online frenzy in terms of scene construction and fanaticism diffusion.From the perspectives of exploring cultural commonality,constructing media spectacle,and integrating fragmented communication,the article attempts to provide insights for cultural exchange,mutual learning and the construction of national image.
the little prince of QatarIP derivationscene constructioninteractive ritual chainnational image
万方数据
