Analysis of Public Recognition and Dissemination of Intangible Cultural Heritage in the New Media Environment
The public recognition and dissemination of intangible cultural heritage have been greatly affected in the new media environment.The article analyzes the difficulties faced by the dissemination and public recognition of intangible cultural heritage in the new media environment,and proposes innovative propagation paths aimed at promoting dissemination of intangible cultural heritage in the new era,and maintaining the active inheritance of intangible cultural heritage.
new mediaintangible cultural heritagepublic recognitiondissemination