The Study of"Para-social Relationship"Between Entertainment Chat Anchors and Fans
Through in-depth interviews with 10 fans of entertainment chat anchors on Tiktok platform in China,this paper finds that the appearance,language expression and emotional interaction of the anchors promote the establishment of"para-social relationship"between anchors and fans,which satisfies the emotional needs of the fans,and thus inspires them to engage in emotional labor.But with the passing of time,the fans will suffer from social media burnout,which will lead to a"flow-type"estrangement of the relationship with the anchors.
万方数据
维普
