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平台的演变及与主播的互动实践探析

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随着互联网和数字技术的飞速发展,平台从提供垂直功能的中介软件转变为影响人们生产生活的基础设施.网络直播产业的扩张,更是重塑短视频和电商行业,"刷抖音""看直播"成为人们的日常劳作.在经济利益和社会利益的双重驱动下,平台与平台上的人产生了各种博弈关系.本研究梳理了平台的不同发展阶段及与主播的复杂关系,研究发现,平台经历了从中介到基础设施再到虚拟-现实融合空间的角色变化,与主播之间既相互依存又相互博弈,从借助主播"跑马圈地"到对主播实行"算法控制".主播们也"上有政策、下有对策",在技术规训下寻求游离空间.
Platform Evolution and Interactive Practice with Hosts
This study explored the different stages of development of the platform and the complex relationship with their hosts.The live stream platform has experienced the change from intermediary to infrastructure to virtual-reality integration space,and it has both relied on and competed with the hosts,from"occupying the territory"with the help of their hosts to implementing"algorithm control"on them.Live streaming hosts also have various strategies and countermeasures in response to platform policies,and seek free space under technical disciplines.

platformlive streaming hostsalgorithmsgame

苏雪皎

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第一财经

平台 主播 算法 博弈

2024

新闻知识
陕西日报社 陕西省新闻研究所 陕西省新闻工作者协会

新闻知识

影响因子:0.392
ISSN:1003-3629
年,卷(期):2024.475(1)
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