区域形象研究焦点与趋势探析——基于Citespace和VOSviewer的知识图谱分析(2013-2023)
Focus and Trend on"Regional Image"Research:Knowledge Mapping Analysis Based on Citespace and VOSviewer(2013-2023)
刘军 1闫泽轩1
作者信息
摘要
本文以"区域形象"为研究内容,以中文文献为对象,运用Citespace和VOSviewer软件,对2013年至2023年间的531篇论文进行可视化分析.从研究热度、学术共同体、研究焦点、发展趋势等方面展开综述.研究发现,其研究热度一直保持稳定且多数集中在新闻与传播领域;发文区域多集中在国内特征较为明显的区域,且并未形成明显的学术共同体;"国家形象"与"中国形象"、"区域文化"与"区域品牌"、"媒介发展"是研究的三种主要进路.基于此,对相关研究的局限性进行概括,并对未来研究趋势作出展望.
Abstract
In order to find focus and trend on"regional image"research in China,this article uses Citespace and VOSviewer software to conduct visual analysis on 531 papers from 2013 to 2023.It funds that the research intensity has remained stable and most are concentrated in the field of journalism and communication with more obvious domestic characteristics.There are three main approaches of those research namely"regional culture","regional branding"and"media development".Based on the above findings,the paper summarizes the limitations of the relevant studies and outlined the future research trends.
关键词
区域形象/可视化/研究焦点/趋势与展望Key words
regional image/visualization/research focus/trends and perspectives引用本文复制引用
基金项目
教育部人文社科基金规划项目(22YJA740022)
新疆社科"治疆方略"专项课题(2023VZJ010)
新疆财经大学高层次人才专项课题(2023XGC008)
出版年
2024
NETL
NSTL
万方数据