The Ecological Reshaping of Local Media Content and the Spread of Fine Traditional Chinese Culture in the Era of Media Convergence
In order to regain its dominance in the new media field,local media need to control new technology carriers and media forms and cultivate the ability to transmit social mainstream values and cultural ideas.The dissemination and inheritance of fine traditional Chinese culture need to match the development of Chinese modernization,adopt fragmented propagation in a lightweight way,and stimulate the participatory communication of new media users under the principles of connection,interaction,and sharing.
media convergencetechnical logicmedia formfine traditional Chinese culture
NETL
NSTL
万方数据
