By on the analysis of the news frame and value of the Qinling Mountains reports of four mainstream media in Shaanxi,the article found that the Qinling reports as a whole bear three significant characteristics:emphasis on ecology over humanities,on publicity over news,and the convergence of news frame and news value.The study concludes that regional media reports on Qinling Mountains should focus on in-depth exploration of news value,strengthening the social responsibility of cultural communication,promoting the refined use of publicity discourse,and promoting the contemporary interpretation of the humanistic value.
Qinling Mountainshumanitiesnews frameworknews value
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