Communication As Power:the Rise,Expansion,and Regulation of Social Power in Platform Media
Different from platform-based enterprises,platform-based media has both platform attributes and media attributes,so its power is a comprehensive social power with capital power as its essence,technology power as its representation,and media power as its cornerstone.This kind of social power is implemented through the coercive mechanism of platform rules and the implicit induction mechanism of algorithm recommendation,and is constantly expanded under the"government authorization"and"user empowerment".In order to cope with the risks of the rise and expansion of social power of platform media,it is necessary to regulate it from three dimensions:capital,technology and platform,so that it can serve social justice.
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