Human-Object Relationship in Advertising:A Modern Interpretation of Zhuangzi's Thought of"Unity of Object and Self"
As an important medium connecting humans and objects in the consumer society,advertising creates a cognitive link between humans and objects through information dissemination.Both"material-oriented"advertisements and"human-oriented"advertisements aim to explore the relationship between humans and objects.Based on Zhuangzi's idea of"the unity of object and self",this article expounds on the ideological background of the relationship between humans and objects and the construction of such a relationship in advertisements with an emphasis on the significance of achieving the"unity of object and self"in advertisements.
advertisementunity of object and selfhumans and objects
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