"Amusing Ourselves to Death"?From Games to Gamified Dissemination of the Red Culture
Gamification dissemination is a carnival for a large number of youth players in the Z-era.The article aims to integrate game culture into red culture,finds that gamification has sufficient benefits and advantages for the dissemination of red culture.With the help of expectancy theory,this paper takes"attitude"and"belief"into consideration.It argues that more attention should be paid to whether serious games under entertainment are truly in line with the current market,and whether incorporating red culture into games should focus on"game and entertainment"or"function and narrative".
gamificationgame disseminationthe red culture gameserious games