Opening Up the"Last Kilometre":Exploring the Broken Circle of Political New Media in the Internet Context—Taking"Zhejiang Publicity"as An Example
This paper takes the WeChat public number of"Zhejiang publicity"as the research object,exploring how mainstream media change their discourse system and expand their influence.The study found that in order to win the attention of the audience,it is necessary to use the forms of discourse popular with the audience to"dare to speak,speak to the people,speak the truth","Zhejiang publicity"has set an example in this regard.
political new mediaZhejiang publicitybroken circle
NETL
NSTL
万方数据
