Case Study Method in New Media Based on CNKI Papers from 2014 to 2023
This study focuses on articles published on China National Knowledge Infrastructure(CNKI)in the past decade,aiming to explore the application of case analysis in the field of journalism and communication.It finds that in the past decade,the main research applications of case analysis methods have been focused on social media,short videos,and communication strategies.This study also summarized the specific research process of case analysis,providing reference and inspiration for future practical research and application in the field.
case studynew media eraqualitative research methods