框架异化:被"放逐"的主流媒体与"漂移"的新闻
Framing Alienation:The"Exiled"Mainstream Media and the"Drifting"News
王国燚1
作者信息
摘要
当新闻成为商品,围绕其建立的社会关系异化为对"物"的依赖,这也冲击着旧有新闻报道框架,由此引发的主流媒体被"放逐"、新闻"漂移"等问题正袭扰信息环境.本文尝试提出"自救"与"他救"两条破局之道,即主流媒体转移发布阵地重心与推动商业化媒体平台创新盈利模式,希望以此纾解主流媒体当下困局.
Abstract
As news becomes a commodity,the social relations built around it are alienated into a dependence on"things,"impacting the traditional framework of news reporting.This phenomenon has led to issues such as"exile"of mainstream media and"drift"of news.In response,this paper attempts to propose two solutions:the relocation of mainstream media's distribution focus and the innovation of profit models for commercial media platforms.These strategies aim to alleviate the current predicament faced by mainstream media.
关键词
框架理论/异化/媒体市场化/传播治理Key words
framing theory/alienation/media commercialization/communication governance引用本文复制引用
出版年
2024
NETL
NSTL
万方数据