Inversion and Homogeneity:reflections on the dilemma of international re-dissemination of Chinese discourse
Based on"the two-step Flow"Theory and take China-related reports from mainstream media in Cote d'Ivoire as research samples.This research finds that the inverted proportion of discourse related to event,initiative,and image,alongside a homogenized discourse characterized by a singular voice and uniform translation.It also explores the essence of the localization dilemma in international communication and proposes a strategy of seeking common ground while preserving differences.
Chinese discourseCôte d'Ivoiredisseminationredissemination
NETL
NSTL
万方数据
