An Analysis of the Path of Active Use of Social Media by Elderly-oriented:A Case Study of Meipian
Drawing on the research framework of communication for the elderly,this paper conducts participatory observation on social media Meipian and conducts in-depth interviews with 15 elderly audiences.It is found that Meipian promotes the actively use of social media by the elderly in three aspects:elderly-oriented of technology greatly promotes the"near-use"social media of the elderly,elderly-oriented of content fits the social needs of the elderly to share the memory of the times and daily life,and elderly-oriented of cultural constructs a"sub-cultural circle"in line with the media usage habits of the elderly.
active agingsocial mediaelderly-oriented reformMeipian
NETL
NSTL
万方数据
