适老化背景下老年群体积极使用社交媒体的路径探析——对美篇的个案研究
An Analysis of the Path of Active Use of Social Media by Elderly-oriented:A Case Study of Meipian
方晓恬 1张恩培2
作者信息
- 1. 中央民族大学,新闻与传播学院
- 2. 南京大学,艺术学院
- 折叠
摘要
本文借鉴老年传播研究框架,在老年用户量居高的社交媒体美篇上开展参与式观察,对15位老年受众进行深度访谈,由此发现美篇通过适老化改造在三方面促进老年群体积极使用社交媒体:技术适老化极大推动老年群体"近用"社交媒体,内容适老化切合老年群体分享时代记忆与日常生活的社交需求,文化适老化建构起符合老年群体媒介使用习惯的"副文化圈".对美篇的个案考察将为社交媒体更好丰富老年群体精神生活、服务积极老龄化战略提供启示.
Abstract
Drawing on the research framework of communication for the elderly,this paper conducts participatory observation on social media Meipian and conducts in-depth interviews with 15 elderly audiences.It is found that Meipian promotes the actively use of social media by the elderly in three aspects:elderly-oriented of technology greatly promotes the"near-use"social media of the elderly,elderly-oriented of content fits the social needs of the elderly to share the memory of the times and daily life,and elderly-oriented of cultural constructs a"sub-cultural circle"in line with the media usage habits of the elderly.
关键词
积极老龄化/社交媒体/适老化改造/美篇Key words
active aging/social media/elderly-oriented reform/Meipian引用本文复制引用
出版年
2024
NETL
NSTL
万方数据