首页|Sora等大模型为短视频价值共创引发的三重变奏

Sora等大模型为短视频价值共创引发的三重变奏

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人工智能技术的广泛运用深刻改变着各行各业的产业格局.文生视频对短视频产业有天然的赋能属性,如Sora、Pika、Runway等文生视频大模型的运用会对短视频产业的价值共创逻辑带来巨大改变,尤其体现在短视频价值共创的顾客、供应方、平台三个主体上.这一改变的过程存在大量风险与道德、法律上的争议,欲使用文生视频大模型在短视频产业中创造更大价值,需要先思考如何在变革中进一步掌握技术、规避风险.
Triple Variations in Short Video Value Co-creation Triggered by Large Models
The extensive use of artificial intelligence technology is profoundly changing the industrial patterns of various industries including Sora,Pika,Runway and other text-to-video models.Those models cause significant changes to the value co-creation logic of the short video industry,especially reflected in the main entities namely customers,suppliers and platforms.However,it has also generated a lot of risks and ethical and legal disputes in the process.So thinking about how to further master the technology and avoid risks is of great necessity for the creation of greater value in the industry.

Soratext-to-video generationvalue co-creationshort video

王书麒、陈功

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湖南科技大学,人文学院

Sora 文生视频 价值共创 短视频

2024

新闻知识
陕西日报社 陕西省新闻研究所 陕西省新闻工作者协会

新闻知识

影响因子:0.392
ISSN:1003-3629
年,卷(期):2024.481(7)