Triple Variations in Short Video Value Co-creation Triggered by Large Models
The extensive use of artificial intelligence technology is profoundly changing the industrial patterns of various industries including Sora,Pika,Runway and other text-to-video models.Those models cause significant changes to the value co-creation logic of the short video industry,especially reflected in the main entities namely customers,suppliers and platforms.However,it has also generated a lot of risks and ethical and legal disputes in the process.So thinking about how to further master the technology and avoid risks is of great necessity for the creation of greater value in the industry.
Soratext-to-video generationvalue co-creationshort video