首页|新媒体时代西南地区戏曲丑角符号的传播

新媒体时代西南地区戏曲丑角符号的传播

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习近平总书记在党的二十大报告中指出,要建设具有强大凝聚力和引领力的社会主义意识形态.在新媒体发展中,云贵地区的民族文化元素所衍生出独特的视觉特征体系,在青年受众中倍受追捧.西南地区戏曲文化下审美影响所展示的"个人符号",是青年群体在短视频平台的"出丑",从反消费主义到"流量至上"意识形态的转变过程,反映出深度城镇化后青年在自媒体时代的"个人焦虑".文章从西南地区戏曲丑角符号在短视频传播的视角,分析网络"审丑"现象,并讨论中国西南地区"审丑"符号的形成,研究其"审丑"现象成因及当前创作"民族符号"作品的困境.
The CPC's Leadership and Governance of New Media:Reflections on the Spread of Drama Clown Symbols in Southwest China
The"personal symbol"displayed by the aesthetic influence of Southwest Chinese opera culture has been the process of young people's"embarassing"behavior on short video platforms,from anti consumerism to"traffic first"ideology,reflecting the"personal anxiety"of young people in the era of social media after deep urbanization.By analyzing the phenomenon of"ugliness appreciation"on the Internet from the perspective of spreading the drama clown symbols in Southwest China opera through short videos,the paper has discussed the formation of ethnic"ugliness appreciation"symbols,explores the causes of the phenomenon,and the current dilemmas in creating"ethnic symbol"works.

ideologyappreciation of uglinessnationalitycultural communication

苑霄、代钰洪

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四川旅游学院,信息与工程学院

成都大学,美术与设计学院

意识形态 审丑 民族性 文化传播

2024

新闻知识
陕西日报社 陕西省新闻研究所 陕西省新闻工作者协会

新闻知识

影响因子:0.392
ISSN:1003-3629
年,卷(期):2024.481(7)