the Role of Intangible Cultural Heritage Elements in China-Chic Brands Communication:Taking Miao embroidery as an example
The original abstract totemic patterns in Miao embroidery have been extracted,stitched or printed into various products of the Chinese trend-setting brands.With the help of the marketing heat of the Chinese trend-setting brands and the rapid development of the Internet media platform,the products of the Chinese trendsetting brands have been created,which not only provide a new direction for inheritance,survival and application of the art,but also provide a new idea for the future development of the Chinese trend-setting brands combined with the characteristic cultural and tourism industry.
Miao embroidery patternChinese trendsetting brandsAnalysis of Applications
万方数据
