Research on the Influencing Factors of Douyin Short Video Transmission Effect in Vocational Education
Based on content analysis of 745 short videos related to vocational education and training,this study discovers that at the central path level,short videos of knowledge explanation and practical demonstration methods have achieved better effects.At the edge path level,horizontal-screen short video of vocational education with video screenshots as the cover,video durations of 31～60 seconds or more than two minutes,and title length within the range has better communication effect.
万方数据
维普
