Communication Strategies of Schools for the Disabled in the New Media Environment
This study explores the application of new media in public welfare communication in three disabled schools namely Xi'an Qizhi School,Shaanxi Tianai Intellectually Disabled Children Rehabilitation Center,and Shunde Qizhi School.The research proposes a four-link model to guide public welfare communication activities in the new media environment,which is"promotion,participation,evaluation and adjustment".The study also points out the difficulties and strategic suggestions faced by disabled schools.
new media environmentdisabled schoolscommunication strategypublic welfare communication