首页|VR/AR技术视域下中国面向中亚跨文化传播的机遇与挑战

VR/AR技术视域下中国面向中亚跨文化传播的机遇与挑战

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首届中国-中亚峰会于2023年5月在中国西安成功召开,标志着中国与中亚关系进入新纪元.本文在智媒时代的背景之下,分析中国面向中亚地区进行跨文化传播所面临的挑战,并深入探讨虚拟现实和增强现实技术在促进跨文化交流方面的应用潜力及其当前存在的局限性,旨在探索中国面向中亚地区的跨文化传播的创新路径,以期通过"科技+"思维创新跨文化交流模式,增强中国的文化软实力和国际话语权.
Opportunities and Challenges of China's Cross-Cultural Communication to Central Asia in the Context of VR/AR Technology
Set against the backdrop of the intelligent media era,this paper analyzes the challenges faced by China in cross-cultural communication towards the Central Asian region.It further explores the potential of Virtual Reality(VR)and Augmented Reality(AR)technologies in facilitating cross-cultural exchanges,as well as their current limitations.The research points out the innovative pathways in China's cross-cultural communication in Central Asia,with the expectation of innovating cross-cultural communication models through"technology plus"thinking,thereby enhancing China's cultural soft power and international discourse power.

cross-cultural communicationvirtual reality technologyaugmented reality technologyinternational discourse power

张奕宁

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西安外国语大学,新闻与传播学院

跨文化传播 虚拟现实技术 增强现实技术 国际话语权

2024

新闻知识
陕西日报社 陕西省新闻研究所 陕西省新闻工作者协会

新闻知识

影响因子:0.392
ISSN:1003-3629
年,卷(期):2024.(8)