摘要
中国的媒体融合经历了政策倡导、渐次推进和深度融合三个时期,实现了从现代传播体系到全媒体传播工程的思维转型和跨越.媒体融合在追求技术革新的同时,始终坚守维护人民利益、传播主流价值和推进社会治理的核心价值.未来的媒体融合将继续在变革与不变之间寻求平衡,在存量革新、增量拓展和变量突破等方面不断创新,共同促进媒体行业的可持续发展.
Abstract
Media convergence has undergone three periods:policy advocacy,progressive advancement,and deep integration,realizing the transformation and leap of thinking from the modern communication system to the all-media communication project.It has consistently adhered to the core values of safeguarding the interests of the people,disseminating mainstream values,and advancing social governance.In the future,media convergence will continue to strike a balance between transformation and persistence,and constantly make innovation in terms of stock innovation,increment expansion and variable breakthroughs,jointly promoting the sustainable development of the media industry.