首页|社会融入与情感补丁:老年群体短视频使用模式研究

社会融入与情感补丁:老年群体短视频使用模式研究

Social Integration and Emotional Patch:A Study of Short-Video-Use Patterns of Older Adults

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随着移动互联网应用无障碍改造的推进,探讨老年群体如何借助媒介技术融入社会成为关注焦点.本研究立足于老年群体的短视频实践,分析个体差异、平台技术、家庭与社会环境对老年用户数字融入程度的影响.研究发现,数字鸿沟(硬件终端、网络接入)的缩小和适老化(界面设计、内容生态)的普及使得多数老年人得以接触短视频.影响老年人短视频使用的关键因素包括个体身体素质与媒介技能、榜样示范与同辈影响、不服老的心态与自我呈现的意愿以及平台的成瘾设计(自动播放、算法推荐、激励机制).老年群体在使用短视频时形成了有目的地工具性使用与不受控地习惯性两种不同模式.此外,短视频充当了陪伴媒介、社交媒介、记忆媒介的角色,成为老年生活中不可或缺的情感补丁.
With the advancement of accessibility modification of mobile Internet applications,it has be-come a focus of attention to explore how older groups integrate into the society with the help of media tech-nology.Based on the short-video practices of older groups,this study analyzes the impact of individual differences,platform technologies,and family and social environment,on the degree of digital integration of older users.Results show that the narrowing of the digital divide(hardware terminals,network access)and the popularization of ageing(interface design,content ecology)have made it possible for the majority of ol-der adults to access short videos.The key factors affecting the use of short videos by older adults include in-dividual physical fitness and media skills,role modeling and peer influence,the mindset of defying old age and the willingness to self-present,as well as the platform's addictive design(auto-play,algorithmic rec-ommendation,incentive mechanism).Older people form two different patterns of purposeful instrumental use and uncontrolled habituation when using short videos.In addition,short videos act as a companion medium,a social medium,and a memory medium,and become an indispensable emotional patch in the life of the elderly.

Short Video PlatformsTechnological EmpowermentEmotional DependenceAging in Place

宋美杰、林晗晗

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福建师范大学传播学院

福建师范大学经济学院

短视频平台 技术赋权 情感依赖 适老化

国家社会科学基金青年项目

22CXW010

2024

信息技术与管理应用

信息技术与管理应用

ISSN:
年,卷(期):2024.3(1)
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