A Study on the Evolution Rules and Coping Strategies of Online Public Opinion Events in the Era of Big Data——Based on the Event of People's Education Press Textbook Illustration Incident
This paper,taking"illustration incident of teaching materials for People's Education Press"as a typical case,based on big data analysis of public opinion,this research reveals the law of online public opinion transmission and proposes the government response ideas and decision-making plans.For major pub-lic opinion and emergencies that may occur in the future,the emergency response suggestions are as follows:Firstly,strengthening the monitoring of online public opinion and improving the foresight of emergency han-dling;Secondly,increasing the analysis and judgment of online public opinion to ensure the scientific dis-posal plan;Thirdly,realizing all-media information release to meet the phased information needs of the pub-lic;Fourthly,implementing the whole-process linkage response and improve the online public opinion con-trol mechanism;Lastly,initiating emergency social mobilization and enhance the risk tolerance of territorial management.
Online Public OpinionTextbook Illustration EventInternet Public EventsBig Data
NETL
NSTL
万方数据
