首页|移动政务用户需求识别与"画像":基于KANO模型的在线评论分析

移动政务用户需求识别与"画像":基于KANO模型的在线评论分析

Demand Identification and"Portrait"of Mobile Government Users:The Analysis of User Reviews Based on KANO Model

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移动政务实践注重"以人民为中心"、注重用户需求导向,但用户需求研究尚不充分、指向尚不清晰,迫切需要打开用户需求"黑箱".研究以应用商店中移动政务APP 的用户评论为语境,运用数据挖掘与统计分析相结合的方法,构造出 6 个需求主题,检验需求主题与用户满意度关系,结合KANO需求模型理论,为用户需求"画像".研究发现,可用性、易用性和支持性主题均属于期望型需求,完备性主题属于魅力型需求,而包容性和安全性主题则属于必要型需求.研究启示,政务实践中需确定用户需求响应的优先级,总体上遵循必要型>期望型>魅力型>无关型需求的顺序,着力解决用户不满意的事项,保证更高的可用性、易用性和稳定性,并尽力提升服务的完备性.
Mobile government practice focuses on"people-centered"and user demand orientation,but user demand research is still insufficient and unclear,and there is an urgent need to open the"black box"of user demand.The study takes the user reviews of mobile government apps in the app store as the context,uses the method of data mining and statistical analysis to construct six demand themes,examines the rela-tionship between demand themes and user satisfaction,and combines the theory of KANO demand model to"portrait"user demand.The study found that usability,ease of use and support belong to the one-dimen-sional quality,completeness belongs to the attractive quality,and inclusiveness and security belong to the must-be quality.The study reveals that government departments need to prioritize the order of response to user needs,following the order of must-be,one-dimensional,attractive,indifferent quality,focusing on solving unsatisfactory matters,ensuring higher usability,ease of use,and stability,and making every effort to improve the completeness of the service.

User RequirementsMobile GovernmentKANOUser ReviewsPortrait

冀翠萍、马亮

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中国社科院大学

中共山东省委党校公共管理教研部

中共山东省委党校公共治理创新研究中心

中国人民大学公共管理学院

中国人民大学国家发展与战略研究院

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用户需求 移动政务 KANO 用户评论 画像

2024

信息技术与管理应用

信息技术与管理应用

ISSN:
年,卷(期):2024.3(6)