首页|基于微博热搜数据的突发事件网络舆情主题挖掘、演化与启示

基于微博热搜数据的突发事件网络舆情主题挖掘、演化与启示

Topic Mining,Evolution,and Implications of Online Public Opinion in Emergencies Based on Weibo Hot Search Data

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当前我国正处于社会矛盾日益凸显的快速转型时期,各类突发事件引起的网络舆情已成为影响社会稳定的重要因素,深入分析我国突发事件网络舆情热搜话题的分布及多维度演化对于舆情引导及治理有着重要意义.通过Python爬取 2023 年 1 月 1 日—2023年12 月31 日期间的微博热搜数据,包括文本、分类、热度等数据字段,经过中文情感分类模型等文本分析方法进行筛选最终获得 14841 条有效数据,利用HanLP 分词、AipNLP 情感计算等工具进行微博热搜文本处理,使用Tomotopy工具构建LDA主题模型推断出突发事件网络舆情的主题分布情况,随后结合文本挖掘、情感计算、语义分析等方法从热度、情感和主题三个方面对突发事件网络舆情的演化过程进行系统性挖掘和可视化分析.研究发现,2023年我国突发事件网络舆情主要有自然灾害、社会治安、人身安全、国际冲突等四大主题,突发事件网络舆情的生成、催化、扩散三个维度分别对公众认知、政府治理、平台监管等方面具有重要启示作用.
At present,China is in a rapid transition period where social contradictions are increasingly prominent.Online public opinion triggered by various emergencies has become an important factor affecting social stability.In-depth analysis of the distribution and multi-dimensional evolution of hot search topics re-lated to emergencies on the Internet is of great significance for public opinion guidance and governance.By using Python to crawl Weibo hot search data from January 1,2023,to December 31,2023—including data fields such as text,category,popularity—and after filtering through text analysis methods like Chinese senti-ment classification models,we ultimately obtained 14,841 valid data entries.We processed the Weibo hot search texts using tools like HanLP for word segmentation and AipNLP for sentiment calculation.Using the Tomotopy tool,we constructed an LDA topic model to infer the thematic distribution of online public opinion in emergencies.Subsequently,combining methods like text mining,sentiment calculation,and semantic a-nalysis,we conducted systematic mining and visual analysis of the evolution process of online public opinion in emergencies from three aspects:popularity,sentiment,and topics.The study found that in 2023,China's online public opinion in emergencies mainly revolves around four major themes:natural disasters,social security,personal safety,and international conflicts.The generation,catalysis,and diffusion of online pub-lic opinion in emergencies have important implications for public cognition,government governance,and platform supervision.

Weibo Hot Search DataEmergenciesOnline Public OpinionGovernment GovernanceSemantic Network Analysis

沈霄、杨凯隆

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西安交通大学新闻与新媒体学院

微博热搜数据 突发事件 网络舆情 政府治理 语义网络分析

2024

信息技术与管理应用

信息技术与管理应用

ISSN:
年,卷(期):2024.3(6)