环境认知,行为控制与新能源汽车购买意愿:一个基于TPB-NAM的中介模型
Environmental Cognition,Behavioral Control,and New Energy Vehicle Purchase Intention:an Intermediary Model Based on TPB-NAM
吴亮 1廖雨婷1
作者信息
- 1. 贵州师范大学经济与管理学院,贵州贵阳 550025
- 折叠
摘要
基于计划行为理论和规范激活模型,构建新能源汽车购买意愿影响因素的理论模型,并运用回归和Bootstrap法定量检验该模型的合理性.实证结果表明:消费者的感知行为控制、绿色购买态度、主观规范及环境责任感对新能源汽车购买意愿产生显著的正向影响;感知行为控制被证明在消费者环境意识与新能源汽车购买意愿的关系中起完全中介作用;绿色购买态度、感知行为控制在消费者环境责任感对新能源汽车购买意愿的影响中起部分中介作用.
Abstract
Based on the theory of planned behavior and norm activation model,a theoretical model of influencing factors of New Energy Vehicle purchase intention was constructed,and the rationality of the model was tested quantitatively by regression and Bootstrap method.The empirical results show that consumers'perceived behavioral control,green purchasing attitude,subjective norms and environmental responsibility have significant positive impact on the purchase intention of new energy vehicles;Perceived behavioral control has been proved to play a complete mediating role in the relationship between consumer environmental awareness and purchase intention of new energy vehicles;Green purchasing attitude and perceived behavior control play a partial mediating role in the influence of consumers'environmental responsibility on the purchase intention of new energy vehicles.
关键词
计划行为理论/规范激活模型/新能源汽车/购买意愿Key words
Theory of planned behavior/Norm activation model/New energy vehicles/Purchase intention引用本文复制引用
基金项目
国家社会科学基金(22XJY021)
贵州省教育厅自然科学研究项目(黔教技[2023]033号)
贵州省科技计划项目(黔科合成果[2023]一般007)
出版年
2024
NETL
NSTL
万方数据