移动应用创新策略与市场表现:一个三维交互模型
Mobile Application Innovation Strategy and Market Performance:A Three-dimensional Interactive Model
陈瑾 1李欣欣 1康乐乐1
作者信息
- 1. 南京大学数据智能与交叉创新实验室,江苏南京 210023;南京大学信息管理学院,江苏南京 210023
- 折叠
摘要
创新对于移动应用获得市场成功起着重要作用,本文将移动应用创新策略分为激进式创新和渐进式创新,并引入市场份额和市场竞争强度作为调节变量,研究三者如何交互影响其市场表现.研究结果表明,移动应用激进式创新与市场表现呈倒"U"形相关,渐进式创新与市场表现正相关;市场份额削弱渐进式创新与市场表现之间的关系,对于激进式创新效用的调节则不显著;创新策略、市场份额与市场竞争强度对移动应用市场表现有显著的三维交互作用.
Abstract
Innovation plays a crucial role in the market success of mobile applications.This study classified mobile application innovation strategies into radical innovation and incremental innovation,and introduces market share and market competition intensity as regulating variables,exploring how these factors interact to influence market performance.The results showed that the relationship between radical innovation and market performance is inverted U-shaped,and incremental innovation is positively correlated with market performance.Market share weakens the relationship between incremental innovation and market performance,and the moderation of market share on the effect of radical innovation doesn't pass the test of significance.Moreover,there is a significant three-dimensional interaction effect of innovation strategy,market share,and market competition intensity on market performance.
关键词
激进式创新/渐进式创新/市场表现/市场份额/市场竞争强度Key words
Radical innovation/Incremental innovation/Market performance/Market share/Market competition intensity引用本文复制引用
基金项目
国家自然科学基金面上项目(72072087)
国家社会科学基金重大项目(20&ZD15)
出版年
2024
NETL
NSTL
万方数据