Practice Model and Process Mechanism of Emotional Governance of Traffic City in Short Video Era——Take Zibo,Harbin and Tianshui as Examples
The emotional governance of traffic cities in the era of short video shows the characteristics of immediancy,universality and complexity,and Zibo,Harbin and Tianshui respectively adopt humanistic care strategy,harmonious promotion strategy and multi-dimensional cultural identity strategy under the traffic driv-ing effect of short video,forming their own unique urban emotional governance models.In this process,the emotional communication channel based on short video has the characteristics of audiovisual,flow quantifica-tion,interaction and experience,and echoes with the emotional generation logic composed of the core ele-ments of the flow city,such as emotional resonance,emotional shaping,emotional transmission and emotional connection.Urban atmosphere,government guidance,social participation and cultural resonance are four kinds of mediating variables between short video and urban emotional reproduction.Important opportunities,mediating variables and core elements complement each other,and constitute the process mechanism of emo-tional governance of traffic cities,jointly shaping the emotional community of emotional governance of traffic cities.
Traffic cityUrban governanceEmotional governanceEmotional community
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