摘要
本文对新浪网10年里有关女博士的新闻采用内容进行系统的统计分析，结果表明，女博士主要是以一种负面形象出现在网络媒介的新闻报道中。负面媒介形象主要体现在经常遭遇不幸、严重的情感困扰、性格有缺陷等方面，我们可以看出网络媒介对女博士的形象展现存在着明显的“妖魔化”倾向。
Abstract
With the method of content analysis, the paper systematically analyzes the image of female doctor in network media news reports in ten years form sina. com. cn. The result shows that the image is mainly a negative one. Negative media image include mating, marriage, fraud, suicide and crime. We can see that there was obvious demonizing tendency in the construction of image of the female doctor by network media.
NETL
NSTL
维普
万方数据