With the rapid development of big data technology,contemporary enterprises are actively exploring how to use big da-ta to innovate economic management models.By analyzing the application of big data in enterprise economic management,this paper discusses the paths and strategies for innovative business models,data-driven marketing strategies,and data security.Through the exploration of these innovation paths,enterprises can better adapt to market changes,improve competitiveness and achieve sustainable economic growth.
关键词
大数据/经济管理/创新策略
Key words
big data/enterprise economic management/innovation marketing strategy
维普
万方数据