The Innovative Strategy for Contemporary Enterprise Economic Management Models Based on Big Data Background
With the rapid development of big data technology,contemporary enterprises are actively exploring how to use big da-ta to innovate economic management models.By analyzing the application of big data in enterprise economic management,this paper discusses the paths and strategies for innovative business models,data-driven marketing strategies,and data security.Through the exploration of these innovation paths,enterprises can better adapt to market changes,improve competitiveness and achieve sustainable economic growth.
big dataenterprise economic managementinnovation marketing strategy
万方数据
维普
