Under the perspective of media convergence,cultural variety shows are continuously exploring and innovating in con-tent,form,and dissemination.As an exemplary model for promoting traditional Chinese culture,Henan Satellite TVs"Chi-nese Festivals"series has delved deeply into content innovation,integratedtechnology to create spectacular visual experiences,and expanded its dissemination channels for a multi-faceted approach.This paper,using the"Chinese Festivals"series as a case study,investigates the representation and innovation of cultural variety shows within the media convergence framework,employing novel formats and cutting-edge technology to enhance the expression of traditional culture.
关键词
媒介融合/文化类电视节目/传统文化/河南卫视
Key words
media convergence/cultural variety TV shows/traditional culture/Henan TV
万方数据