The Innovative Path of Cultural Variety TV Shows under the Perspective of Media Convergence——Taking Henan TV's"Chinese Festivals"Series as an Example
Under the perspective of media convergence,cultural variety shows are continuously exploring and innovating in con-tent,form,and dissemination.As an exemplary model for promoting traditional Chinese culture,Henan Satellite TVs"Chi-nese Festivals"series has delved deeply into content innovation,integratedtechnology to create spectacular visual experiences,and expanded its dissemination channels for a multi-faceted approach.This paper,using the"Chinese Festivals"series as a case study,investigates the representation and innovation of cultural variety shows within the media convergence framework,employing novel formats and cutting-edge technology to enhance the expression of traditional culture.
media convergencecultural variety TV showstraditional cultureHenan TV
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