Research on the Design of Cultural and Creative Products Based on Maslow's Hierarchy of Needs
With the rapid development of our economy,under the background of a cultural power in the new era,the whole soci-ety has ushered in a new consumption demand model.People's demand for consumption has gradually increased from simple material consumption demand to spiritual and cultural consumption demand.This requires the design of cultural and creative products to incorporate more emotional elements and enhance the cultural connotation of cultural and creative products.Based on Maslow's hierarchy of needs theory,this paper analyzes the characteristics and development trends of cultural and creative products at different stages,and finally proposes the direction and strategy of cultural and creative product design,in order to bring new ideas and inject new vitality into the sustainable development of the cultural and creative industry.
Maslow hierarchy of needscultural and creative productsvalue realization
万方数据
维普
