With the rapid development of our economy,under the background of a cultural power in the new era,the whole soci-ety has ushered in a new consumption demand model.People's demand for consumption has gradually increased from simple material consumption demand to spiritual and cultural consumption demand.This requires the design of cultural and creative products to incorporate more emotional elements and enhance the cultural connotation of cultural and creative products.Based on Maslow's hierarchy of needs theory,this paper analyzes the characteristics and development trends of cultural and creative products at different stages,and finally proposes the direction and strategy of cultural and creative product design,in order to bring new ideas and inject new vitality into the sustainable development of the cultural and creative industry.
关键词
马斯洛需求层次理论/文创产品/价值实现
Key words
Maslow hierarchy of needs/cultural and creative products/value realization
维普
万方数据