心理预算与控制感和网络消费决策风格的关系
Psychological budgets in relationship to sense of control and online consumer decision-making styles
党玉敬 1孟赵艳 1齐欢 2任军帅 1孟雪雪 1杨美荣1
作者信息
- 1. 华北理工大学心理与精神卫生学院,河北唐山 063000
- 2. 辽宁师范大学心理学院,辽宁大连 116000
- 折叠
摘要
目的 探讨大学生心理预算对网络消费决策风格的影响,并检验控制感的中介作用.方法 采用心理预算量表、控制感量表以及网络消费决策风格量表,对364名有网络购物经历的大学生进行问卷调查.结果 ①心理预算、控制感与网络消费决策风格的各个维度间呈正相关(P<0.01);②心理预算正向预测网络消费决策风格的各个维度(P<0.01),心理预算正向预测控制感(P<0.01);③心理预算和控制感正向预测网络消费决策风格各个维度,控制感在心理预算与网络消费决策风格各个维度间起部分中介作用品质导向的95%CI(0.209,0.472),间接效应值 = 0.333;冲动导向的95%CI(0.184,0.372),间接效应值 = 0.274;品牌导向的95%CI(0.110,0.209),间接效应值 = 0.157;忠诚习惯导向的置信区间(0.094,0.211),间接效应值=0.152;决策困扰导向的95%CI(0.124,0.302),间接效应值 = 0.212;时尚导向的95%CI(0.059,0.194)(0.077,0.185)间接效应值 = 0.124;时间节省导向的95%CI(0.029,0.173),间接效应值 = 0.099;完美导向的95%CI,间接效应值 = 0.130.结论 大学生心理预算可以通过控制感的中介作用影响其网络消费决策风格的变化.
Abstract
Objective To explore the influence of college students'psychological budgets on online consumption decision-making styles and to test the mediating role of sense of control.Methods A questionnaire survey was conducted on 364 college students with online shopping experience using the Mental Budget Scale,the Sense of Control Scale,and the online Consumption Decision Style Scale.Results ① Mental budget,sense of control and the dimensions of online consumption decision-making style were significantly and positively correlated with each other(P<0.01).② Mental budget positively predicted the dimensions of online consumption decision-making style(P<0.01),and mental budget positively predicted sense of control(P<0.01).③ Mental budget and sense of control positively predicted the dimensions of online consumption decision-making style,and sense of control partially mediated the relationship between mental budget and the dimensions of online consumption decision-making style[confidence intervals for quality-oriented:(0.209,0.472),indirect effect value=0.333.confidence intervals for impulse-oriented:(0.184,0.372),indirect effect value=0.274].Brand-oriented confidence interval:(0.110,0.209),indirect effect value=0.157;Loyalty-habit-oriented confidence interval(0.094,0.211),indirect effect value=0.152;Decision-trouble-oriented confidence interval(0.124,0.302),indirect effect value=0.212;Fashion-oriented confidence interval(0.059,0.194),indirect effect value=0.124;time-saving-oriented confidence interval(0.029,0.173),indirect effect value=0.099;perfection-oriented confidence interval(0.077,0.185),indirect effect value=0.130.Conclusions College students'psychological budgets can influence changes in their online consumption decision-making styles through the mediating role of a sense of control.
关键词
心理预算/控制感/网络消费决策风格Key words
Psychological budgets/Sense of control/Online consumption decision-making style引用本文复制引用
基金项目
河北省高等教育教学改革研究与实践项目(2021GJJG203)
出版年
2024
NETL
NSTL
万方数据