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The Study of Pragmatic Presupposition on Advertising Language

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With the development of linguistics, linguists examine the advertising language from the perspective of the relationship of language and context. Under such conditions, pragmatic presupposition becomes naturally the tool to study advertising language. The paper will discuss the applications of pragmatic presupposition in advertisement,which can help us have a better understanding of its functions.

advertisementadvertising languagepragmatic preposition

张姣

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广西大学外国语学院

2016

校园英语(中旬)

校园英语(中旬)

影响因子:0.116
ISSN:1009-6426
年,卷(期):2016.(3)
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