Abstract
In the fast-changing information era, people have not satisfied with low-speed communication. The development of the Internet and information technology greatly promotes the regression of marketing communication with regard to people's self-value. That's to say, if people desire to realize the value of marketing communication, they need to respect humanity and its networked value-transformation principle. After all, the media is a new carrier breeding in a compatible model. The rapid development of new media is based on the growth environment of the network, and "long and shortening cluster" is the necessary principle for realizing the value of Internet marketing communication. Additionally, the important role of "shortening" is that it shortens the marketing distance and reduces the marketing cost; "long" is the key point for value acquisition, thereby "hoist"the value acquisition chain; "cluster" is the most persuasive in Internet marketing communication, which provides a kind of relationship link. Moreover, Internet marketing communication achieves new results based on the connection of space and time as well as growth.
NETL
NSTL
万方数据