首页|A Case Study of Intercultural Communication in Merger and Acquisition
A Case Study of Intercultural Communication in Merger and Acquisition
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With the trend of internationalization, more and more enterprises stride into global market through Merger and Acquisition. However, some of them buckled under the strain of cultural conflicts. In order to achieve success, these cultural challenges should be placed on greater emphasis. Therefore, through case study of a failed acquisition and a successful one, the author will explain why these cultural problems emerge and provide recommendations to manage them.
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