Research on the Motivation and Mechanism of Digital Transformation of Tibet's Enterprises
Digital economy has become the most resilient,innovative and important component of volatile econom-ic growth,and the digital transformation of enterprises is the core connotation and key task of developing digital economy.Based on the micro-data of the special survey on the digital transformation of the enterprises in Tibet,this research tests the influence of every driver on the decision-making of enterprises'digital transformation by adopting the Ordered Probit Model and then puts forward some suggestions.It is found that all three types of drivers,namely,reducing labor costs,improving productivity and exploring new markets,have a significant ef-fect on the decision of enterprises'digital transformation,and this conclusion still holds after robustness and en-dogeneity tests.However,the impact of the three types of drivers on the path of enterprises'digital transforma-tion shows differentiation,specifically,efficiency-driven enterprises are more willing to achieve digital transfor-mation through organization and management,while market-focused enterprises are more likely to to achieve it through their products and services,the cost and efficiency-driven enterprises are more inclined to push for-ward their digital transformation through the agile network approach of purchasing and marketing.The three types of drivers have significant impacts on the enterprises which tend to promote their digital transformation through intelligentizing their production,research and development,but with different intensities of their im-pacts.Based on the findings,some strategies of promoting the digital transformation of Tibet's enterprises are suggested to for the government and the enterprises.
the digital transformation of enterprisesdiversified transformation pathOrdered Probit ModelTibet
万方数据
维普
