Influence Mechanism of Rural Camping Behavior Intention Under the Back-ground of Rural Revitalization:Taking Beijing-Zhangjiakou Sports-Culture Tourism Belt as an Example
Under the background of rural revitalization,camping as an emerging tourism industry with a high degree of per-sonalization,safer than closed indoor activities,is in a booming trend.This paper selects nostalgic emotion,place attachment,and rural camping behavior intention to establish structural model equations,in order to help the development of rural tourism industry and comprehensively promote the road of rural revitalization.Through a survey of 502 campers in Beijing-Zhangjiak-ou Sports-Culture Tourism Belt,this paper finds that the nostalgic emotion generated by campers can have a significant posi-tive impact on their rural camping tourism behavior intention,and that place attachment can also be used as a mediating vari-able to influence the nostalgic emotion and revisit intention of campers.Based on this,this study draws the following insights:attaching importance to personal nostalgia to innovate the business model;deepening the attachment complex to improve the quality of camping;and cultivating the willingness to revisit to promote the revitalization of the countryside.
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